Collecting Information: Interviews and Focus Groups Workshop
Interviewing and focus groups are great tools for gathering information from clients and/or customers. If done well, you will be able to establish rapport with respondents and motivate them to answer questions in ways that surveys can’t. Unfortunately, if not done well, participation may not be forthcoming and information may be limited. After conducting interviews with participants from many demographics and on an array of topics, ASC has developed a training workshop to help you get the conversation started and keep it going.
This 2-day Training Workshop consists of the following:
- An introduction to qualitative data will be provided in order to ground the strengths and weaknesses of interviewing and focus groups.
- Techniques to formulating questions will be discussed in both the contexts of interviewing and focus groups.
- Opportunities to develop facilitation skills will be provided.
- Strategies for analyzing interview and focus group data will be demonstrated.
Who Should Attend?
This workshop is designed for program and service providers, faculty, students, project coordinators, and anyone else needing to collect information from people using interviews and/or focus groups.
Why Choose ASC?
ASC consultants have conducted interviews and focus groups with kids and adults on a variety of topics. They have also designed and taught undergraduate and graduate level research methodology courses. As a result, ASC has the experience needed to make sure all your questions are answered.This workshop was designed to help you acquire the skills and experience necessary to facilitate informative interviews and focus groups. During this workshop, you will learn the power of using interviews and focus groups to obtain data that are rich in content and meaning.
In order to maximize the level of interaction you receive, our workshops are limited to a maximum number of 20 attendees. In addition, two experienced research consultants facilitate our workshops. Finally, it is important that you receive all the guidance you need. Along with time during the workshop to work on your own Program Logic Model and other activities, you are also invited to submit your own PLM for review after the workshop has ended. In other words, you will be able to develop a PLM at your own pace and submit it for a professional review at no additional cost. This is a value of $165 for FREE!